The content marketing landscape is getting more and more saturated every day. Content marketers are constantly coming up with new ways to stand out from the crowd, so as not to get lost in the noise. In order to succeed with content marketing, you need to constantly be thinking of new and innovative ways to … Continue reading A Guide on How to Use Scientific Storytelling to Improve Your Content Marketing
The world of digital media is rediscovering the power of storytelling. From Snapchat to Instagram and Facebook Live, digital content creators are turning to video as a way to build trust with their audiences and drive engagement. The power of storytelling extends beyond video, however, and extends into other content types such as blog posts. … Continue reading The Science Behind the Stories: How to Use Science for Better Storytelling
Sales is not about closing deals. Sales is about building relationships. A sales role requires you to build trust with your prospects and continuously demonstrate the value of your offering. However, some might think selling is easy, because all you have to do is make the ask, right? The reality is that selling anything requires … Continue reading The Psychology Behind Sales
In today’s world, there are many different ways to market a product and drive sales. With the rise of social media, marketers have more access than ever to potential customers. This has resulted in marketers coming up with increasingly creative ways to get their products in front of the people who might buy them. If … Continue reading Subliminal Messaging: How to Use It in Marketing Campaigns
If you’ve ever been on a marketing team you’ll know that coming up with ideas to promote your products can be tricky. The good news is there are a lot of psychological tricks we can use to make our campaigns more effective. We often see the same old adverts over and over again when we … Continue reading How to do Psychology Marketing: How to Use Psychological Tricks To Get Ahead
As the digital marketing landscape continues to rapidly transform, marketers continue to search for new and innovative ways to reach their target audiences. While many marketers continue to lean heavily on familiar tactics such as social media marketing, search engine optimization, and content marketing, other industry pros are looking to new areas of marketing for … Continue reading What You Need To Know About Psychology And Marketing
When it comes to career choices, we all have our favorite niche areas. If you love math and numbers, data science may be the perfect field for you. In this article, we explore data science and its subcategories as well as some of the challenges that professionals in the industry face. Read on to find … Continue reading Data Science: The Big Picture and What You Need to Know
Data science has been a buzzword for years now. Many organizations have incorporated data science into their business practices, but only a few have taken it beyond the analytical stage and into actionable intelligence. This is because data science is no longer just about analyzing data for patterns or insights. It’s about creating intelligence out … Continue reading Why You Need to Take Data Science Into Actionable Intelligence
The rise of artificial intelligence, machine learning, and other advanced technologies is making marketing more data-driven than ever before. Marketers can now measure nearly every aspect of their audience and use that information to target them with precision. But all this data also means there’s more information to parse. How do you know which stats … Continue reading The Psychology Behind Marketing: The Psychology of How We Make Decisions
Marketers who use the right kind of marketing can make a company soar, while marketers who use the wrong type of marketing can bring it crashing down. The psychology of marketing is essential because it means that your company has to understand how people think and what they want – not just what they want … Continue reading The Psychology of Marketing and How It’s Making Major Impact to Your Performance
