Case Study: Launching New Digital Products with Blue Monarch Group through Psychological Market Research

Background:

A B2C company was looking to expand their product offerings by launching new products. However, they lacked the expertise and resources to research, identify, and launch the products effectively. To address these issues, the company partnered with Blue Monarch Group, a consulting firm that specializes in data science and psychology-based marketing programming.

Strategy:

Blue Monarch Group began by conducting a thorough analysis of the company’s target audience and their needs, values, and motivations. They used a combination of data analysis, market research, and psychological assessments to identify the target audience’s pain points and opportunities for growth. Based on this analysis, Blue Monarch Group developed a marketing program that focused on the following:

1. Data Science – The program used data science to analyze the market and identify potential opportunities for growth. This included using analytics tools to collect and analyze data on consumer behavior, trends, and preferences.
2. Psychology-based marketing – The program emphasized the importance of using psychology-based marketing to connect with the target audience. By understanding the target audience’s psyche, the company could craft brand messaging and visuals that resonated with them, leading to increased brand loyalty and customer satisfaction.
3. Product Launch – The program included a launch strategy for the two new digital products, including identifying the target audience, creating a value proposition, and designing a go-to-market plan. The program used psychology-based marketing principles to create a strong emotional connection with the target audience.

Results:

The implementation of the data science and psychology-based marketing program was found to be effective in launching the two new digital products successfully. The program led to a significant increase in the number of engaged customers and a decrease in negative feedback. The use of data science helped to identify the target audience’s pain points and opportunities for growth, while the psychology-based marketing created an emotional connection with the target audience, leading to increased brand loyalty and customer satisfaction. The go-to-market plan helped to create a strong product launch, and the products were well received by the target audience. Overall, the partnership with Blue Monarch Group proved to be successful in helping the B2C company achieve its goals and make a positive impact on its customer base.