Whitepaper: Understanding Buyer Personas: How to Use Psychology to Create Accurate and Effective Buyer Personas
Case Study: How Blue Monarch Group Helped an Innovation Event Achieve Its Business Goals by Creating Lasting Memories
Case Study: How Blue Monarch Group Used the Butterfly Effect to Help a Tech Company Identify Market Gaps and New Product Ideas
The Impact of Choice Architecture on Decision Making: How to Design Products and Services for Optimal Decision Making