BLUE MONARCH GROUP

changing hearts and minds
Engineering Human Behavior for Measurable Outcomes
Understanding Behavior. Shaping Perception. Engineering Impact.
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The Problem Is Invisible… Until it isn’t.

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Decisions made by the average adult each day

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Of change initiatives fail due to behavioral misalignment

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The cost of correcting decisions after behavior reacts

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Of leaders overestimate alignment inside their organization

Where This Shows Up

Behavior becomes critical when…

Real Estate & Built Environment

Valuation depends on perception

Occupancy lags investment

Space underperforms intent

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PE / VC-Backed Companies

Growth stalls post-deal

Integration friction appears early

Talent and customers behave unexpectedly

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Entrepreneurial & Founder-Led Businesses

Decision velocity drops with scale

Alignment relies too heavily on trust

Execution depends on a few people

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Social & Civil Work

Policy meets real human response

Compliance ≠ adoption

Outcomes require behavior to shift

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Why hasn’t what we’ve tried worked?

Most behavior you’re reacting to was shaped years ago.

Current behavior is a result, not a failure.

Interventions fail when they target symptoms instead of causes.

What do we do?

We uncover what drives people—and design for it.

Ensure your message lands before you scale it.

Tests whether messaging aligns with how audiences actually interpret value and risk.

Test Message Resonance

How durable change actually happens

Understanding human behavior, shaping perception, and engineering experiences drive measurable outcomes.
A structured three-step behavioral framework applies psychology, decision science, and data-driven insights to optimize market adoption, engagement, and long-term behavioral shifts.

Understand Behavior

What people are actually responding to — not what we assume.

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Influence Existing Responses

Change the emotional and mental settings that behavior responds to.

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Embed New Behavior

Reset the habit paradigm so behavior holds.

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What do we do?

We uncover what drives people—and design for it.

The Evidence Behind the Work

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behavioral science studies

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hours of observed video behavior

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linguistic data points

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hours of voice and audio

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behavioral and cognitive disciplines

Understand customer behavior before retention breaks.

Clarifies why customers stay, leave, or disengage despite strong offerings.

Gain Customer Clarity

Behavioral Engineering in Action

From reshaping public trust in emerging industries to increasing market adoption and engagement, behavioral strategies deliver quantifiable results across private, investment, and public sectors.

Behavioral Insight, Backed by Depth

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proprietary behavioral frameworks

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signal types mapped

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years of pattern learning and model refinement

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industries and domains touched

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predictive accuracy

Proven Strategies, Measurable Outcomes

Improve how buying decisions are actually made.

Redesigns decision environments so buyers move forward with confidence.

Redesign Decisions

Improve decisions where pressure, power, and emotion collide.

Strengthens critical conversations that shape outcomes in negotiations, change, and alignment.

Prepare for High-Stakes Decisions

Our Research

We would be nowhere without our amazing partners. Here are a few highlights of our research network.

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Our Work Speaks For Us

Our urban redevelopment project doubled community green spaces, thanks to our innovative design approach focused on enhancing human interaction with environments.
Real EstateCEO
Our latest campaign, blending traditional luxury with modern sensibilities, saw a 40% increase in engagement by tapping into contemporary beauty narratives.
Luxury CosmeticsCMO
By focusing on customer lifestyle trends, our product rebranding led to a 25% market share increase in a highly competitive sector.
CPGVP of Marketing
Our new customer-centric sales model increased annual revenue by 35%, transforming how we connect our technology with user needs.
SaaS TechnologyVP of Sales
Our revamped event strategy, focusing on participant engagement, resulted in a record 90% attendee satisfaction rate.
Event ServicesVP of CX
By leveraging human-centric marketing, our festival saw a 60% increase in attendance, with unprecedented social media coverage.
Event ServicesVP of Marketing
Our new restaurant locations, selected through community-focused research, have seen a 45% increase in foot traffic.
Food ServicesVP of Real Estate
I've worked with so many partners and agencies, and BMG's approach is second to none. I see the results of my investments for today and tomorrow.
Construction CompanyCEO
We really needed a next gen product strategy and the marketing to launch and sunset new products. The customer engagement programs Blue and Ellza's team had put together has allowed us to easily cross sell and expand our grow within accounts.
Medical DevicesChief Science Officer
With BMG, we were able to revolutionize ourselves to remain competitive in the marketplace. Now we are grow our business fast than we thought possible.
AI CompanyCEO
Our brand re-launch would have been a disaster without blue! We are well in our way to have our biggest year yet. Thank you! Thank you!
Life Sciences CompanyVP of Strategy
Our employee engagement program led to a 20% reduction in turnover, creating a more vibrant and productive work environment.
SaaS TechHR Director
Our patient-centric medical device was awarded for its innovation, leading to a 70% improvement in patient recovery times.
Life SciencesCPO
My brokerage has increase brand exposure and market penetration with Blue's strategic methods to increase agent sales.
Real Estate CompanyVP of Sales
We started with an innovative dream but very little business plans. Blue's business consultants allowed us to develop a five year plan and is helping us accomplish each milestone. Two down, two more to go!
Biotechnology FirmCEO
Our targeted health awareness campaign reached 5 million people, significantly increasing early detection rates for preventative care.
HealthcareDirector of Marketing
Our financial literacy campaign resulted in a 35% increase in new account openings, especially among younger demographics.
FinanceCMO
Blue has really allowed my business to scale their psychology based campaigns. My business has ecommerce grown sustainability even in a post-COVID period. Their team is great to work with and I highly recommend them.
EcommerceCEO
Our innovative educational tools have been adopted by over 200 schools, improving learning outcomes by 25%.
EducationSales Director
Leveraging advanced neuromarketing techniques, we've transformed our guest experience, leading to an 80% increase in guest satisfaction.
HospitalityCXO

Butterfly Effect

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The Butterfly Chronicles

Check out our intelligence and insights written by our experts.

Do you actually understand why people are behaving the way they are?