Articles Perception and Decision Making: The Complex Relationship between Perception and Effective Decision Making
Whitepapers Whitepaper: Understanding Buyer Personas: How to Use Psychology to Create Accurate and Effective Buyer Personas
Case Studies Case Study: Launching New Digital Products with Blue Monarch Group through Psychological Market Research
Case Studies Case Study: How Blue Monarch Group Helped a Biotech Company Achieve Their Business Objectives
Case Studies Case Study: How Blue Monarch Group Used Psychology Marketing and Communication Programs to Build Awareness Among the Younger Demographic for a Life Sciences Company
Articles Case Study: How Blue Monarch Group Helped an Innovation Event Achieve Its Business Goals by Creating Lasting Memories
Case Studies Case Study: How Blue Monarch Group Used the Butterfly Effect to Help a Tech Company Identify Market Gaps and New Product Ideas
Whitepapers The Impact of Choice Architecture on Decision Making: How to Design Products and Services for Optimal Decision Making
Whitepapers Whitepaper: The Psychology of Pricing: How to Use Pricing Strategies to Influence Consumer Behavior
Case Studies Case Study: How Blue Monarch Group Used Psychology-Based Sales Enablement Programs and Empathetic Training to Improve Sales Close Rates and Shortening Sales Cycle Length
Case Studies Case Study: Rebranding a Real Estate Agency: How Blue Monarch Group Used Data-Driven, Psychology-Based Marketing Techniques
Case Studies Case Study: Creating a Successful Product Launch: Targeted Psychological Needs and Values Are Essential
Whitepapers Whitepaper: Understanding Customer Satisfaction and NPS Scores from a Psychological Perspective
Articles The Psychology of Customer Loyalty: Understanding Why Customers Keep Coming Back Without Using Discounts
Whitepapers Whitepaper: The Role of Emotion in Marketing – How to Create Emotional Connections with Your Customers
Case Studies Case Study: Ecommerce Business Retains Customers after years of discount sales conditioning
Case Studies Case Study: a hotel chain focuses on improving client experience our psychology-based firm helped with perception change and emotional change design.
Case Studies Case Study: Psychology Marketing and Communications Firm Helps Retailer Increase Sales with Scientific Communication Program
Case Studies Case Study: How a psychology-based marketing and communication firm helped a city government build a psychological communication program that focuses on encouraging recycling.
Case Studies Case Study: How a psychology-based marketing and communications firm helped a manufacturer boost employee motivation.
Case Studies Case Study: Perception Change with FinTech Company using Scientific Storytelling and Psychology Marketing
