Case Study: Perception Change with FinTech Company using Scientific Storytelling and Psychology Marketing

Introduction: A FinTech company was struggling to gain traction in the market due to negative perception of the industry and a lack of brand awareness. The company realized that they needed to change the market’s perception of FinTech and position themselves as a trustworthy and reliable financial service provider. To achieve this, the company adopted a marketing approach that combined scientific storytelling and psychology marketing.

Challenges: The primary challenge faced by the client was negative perception of the FinTech industry, which made it challenging to convince customers to trust the company’s products and services. Additionally, the company had a limited marketing budget, which made it difficult to create a significant impact in the market.

Approach: The company adopted a marketing approach that combined scientific storytelling and psychology marketing to change its perception in the market. The approach included:

1. Scientific Storytelling: The FinTech client created a brand narrative that communicated the company’s values, vision, and mission. The narrative was designed to engage customers emotionally and create a sense of shared values between the company and its customers. The story was based on scientific principles of storytelling, such as creating a relatable protagonist and a compelling conflict, to create an emotional connection with customers.
2. Psychology Marketing: The company used psychology marketing techniques to create a positive perception of the company in the market. This included using social proof to demonstrate the effectiveness of the company’s products and services, using scarcity to create a sense of urgency among customers, and using reciprocity to build trust with customers.
3. Content Marketing: The company used content marketing to educate customers about the benefits of using FinTech solutions and position itself as a thought leader in the industry. This included creating educational blog posts, infographics, and white papers that helped customers understand the company’s solutions and the benefits of using them.

Results: The company’s marketing approach that combined scientific storytelling and psychology marketing helped change the market’s perception of FinTech and position the client as a trustworthy and reliable financial service provider. The approach resulted in:

1. Increased Brand Awareness: The scientific storytelling approach helped create a strong brand narrative that resonated with customers and helped build brand awareness.
2. Improved Brand Perception: The psychology marketing approach helped create a positive perception of the company in the market, resulting in increased trust and credibility.
3. Increased Customer Engagement: The content marketing approach helped educate customers about the benefits of using FinTech solutions and position the company as a thought leader in the industry, resulting in increased customer engagement.

Result: In conclusion, the client’s approach to changing its perception in the market using scientific storytelling and psychological marketing helped the company achieve its objectives. The approach resulted in increased brand awareness, improved brand perception, and increased customer engagement. The success of the approach demonstrates the importance of creating a strong brand narrative that engages customers emotionally, using psychology marketing techniques to create a positive perception of the company, and using content marketing to educate customers about the benefits of using FinTech solutions.